Blogging is a great way to let your customers in on what it is that you do all day. It’s an especially useful tool if your business is rather unfamiliar to the general public. Stock trading, web design and antique car restoration are just a few examples.
Outsiders don’t necessarily want to steal your trade secrets. They just want to know a little more about how your business works, especially if they plan on hiring you in the future! Sharing information with them on a blog is a great way to answer some of the questions they may not even know they have.
Similarly, you may find that funny, interesting or teachable moments happen frequently in your personal/business life. Sharing these experiences with readers can endear you to them in a way that a website can’t.
For your business blog, try these platforms:
- com or WordPress.org
The .com version is a hosting site, while .org is actually software that you download. With the .org software, you host your own blog or website, unlike the .com site which hosts the information for you. The WordPress family of platforms is easy to learn and use.
WordPress.com is free, although you can upgrade certain features. It is relatively straightforward to use, and there are a limited number of themes. WordPress.org, on the other hand, gives you a lot more freedom, such as choosing a domain name that doesn’t include ‘wordpress’ and the ability to edit the code behind your site.
Medium hasn’t been around as long as some of the other blogging platforms, but that doesn’t mean it doesn’t have any value. It is a no-frills blogging platform that doesn’t offer things that many businesses don’t need, such as website hosting.
Medium is free, and it’s so easy to use that in only seconds, you can be writing your very first blog. Soon, Medium will make it possible for users to integrate their account with other publishing accounts, such as AMP.
- LinkedIn Pulse
LinkedIn began as a professional’s way of connecting with others with the same background, education, or career path as themselves. Now you can also publish a business-related blog on the site as well.
This platform is easy to use, with guided steps and a simple tool bar. It also has a ‘Writing Ideas’ feature which offers suggestions that are related to your usual content. With LinkedIn Pulse, you can even tag your posts so that you and others can easily find posts that relate to a specific topic.
For casual business blogs, you really can’t beat Google’s Blogger, one of the original blogging platforms. It’s more of a social network than anything else. Blogger allows readers to follow your blog and respond, making the site very interactive.
Blogger is free to use, and you don’t have to install any special software on your computer, just like WordPress.com. There are many design styles to choose from with Blogger, making it an all-around good choice.